Marketing Ideas For Local Small Business

An essential tool that should be part of the small business marketing concept arsenal is the Internet. Although it can connect and send messages to people from all over the world, the newest trend is concentrating locally using ads and promotions. Some of the numerous local small business marketing ideas being utilized are banner ads with emphasis on the local market. Other methods used to general website traffic is by offering huge discounts or free promo items. A vital factor to follow up on your local small business marketing ideas is to ensure your website has online presence outside of its own domain or URL. In order to guarantee this, you need to get listed in search engines such as Google, Yahoo, MSN, etc. and be sure your contents are optimized to obtain higher page rankings.

A number of factors to take into account when creating a website that has local small business marketing ideas integrated are building SEO (Search Engine Optimization) enriched contents in online article directories like EzineArticles.com, ArticleBase.com, GoArticles.com, ArticleDashboard.com, etc. These websites are where you write articles about a certain product or service you are offering and promoting. It can be of huge advantage and would benefit your business if you expand your coverage in terms of target market trends.

Another thing that you should do is comment on blog posts as well as in forums, chat rooms and discussion boards related to what you are offering. Keep in mind that when creating articles or posting blog comments, make sure to select keywords that would bring up your website in search engines. Furthermore, this can be good for establishing marketing affiliates, which can be an extremely effective technique in local small business marketing ideas.

Those companies which concentrate on the same target market or have the same offerings can promote the other business and receive residual compensation every time a user purchases an item or clicks on the banner ad of the other company.

Internet marketing is a new trend involved in local small business marketing ideas. The promotional campaign must be based on the demographic and local area information of a user. Business owners can avoid costs associated with such advertising, but you need to understand that even if you have the best small business idea, it would be worthless if you do not implement or put it into practice.

Internet Marketing for Small Business – The Vital Truth

As a small business owner it’s our natural tendency to approach everything with a hint of skepticism. There are so many ‘next big things’ that it’s oftentimes difficult to distinguish between a passing trend and a legitimate evergreen marketing strategy for a small business.

Skepticism or no, I’m willing to bet that by now you’ve started seriously eyeing Internet marketing for small business as a viable addition to your advertising repertoire; you’re starting to realize that this is something worth jumping on.

Let’s face it – Your competitors are doing it, so you should do it too lest you unknowingly give up a foothold in your niche.

Wait Just a Minute – What is Internet Marketing, Exactly?

Before we go any further I think it’s worth taking some time to clarify exactly what we’re referring to when we say ‘Internet Marketing’. If you’ve done any research at all on the topic of small business online marketing, you’ve probably seen a wide array of terms thrown about. It can be very confusing to learn anything at all about Internet marketing with a seemingly endless amount of ideas out there… How are you supposed to know what’s what? Well, below I’d like to briefly go over a few of the most common terms and methods that you should concern yourself with:

#1. Small Business Search Engine Optimization (SEO)

Small business search engine optimization refers to getting your business’ virtual property listed on the first page of search engine results (most commonly in Google) for a select group of keyword phrases. Whether it’s a Google Places page, a YouTube video, a Facebook page or even your own website, the goal is to position yourself so that local searchers see YOU before your competition.It sounds complicated, but that’s why we’re here. The results of a successful SEO campaign can be enormous.

#2. Small Business Email Marketing / List Building

Small business email marketing is without a doubt one of the most powerful forms of lead generation out there. Imagine having the power to reach your loyal customers any time day or night with your newest and greatest promotions? Imagine being able to send your customers coupons, newsletters and other interesting content so that you’re constantly in contact with them, remotely building your brand in their mind’s eye? I’m sure with a little imagination you can start to see the possibilities… Email marketing is one of the most viable long-term marketing strategies for small business owners to consider. Your customers aren’t going to stop using email anytime soon, and the ability to stay in frequent contact with a customer even if they’re not visiting your actual place of business is too good to pass up. If you take nothing else away from this article, at least learn more about small business email marketing.

#3. Social Media Marketing for Local Businesses

This is the newest and greatest trend in the world of Internet Marketing for small businesses. Facebook alone has over 800 Million users worldwide, and most users spend a minimum of 6 hours per month on this website. As Facebook grows it’s an increasing amount of time YOU could be using to further your business. Facebook, Twitter and other social media sites are going to be some of the greatest marketing mediums of 2012 because they give you the ability to keep up with interested customers on a daily basis through websites that they’re spending lots of time on anyways. Why not take advantage of this opportunity?

#4. Pay-Per-Click Advertising for Direct Marketing

The next time you’re searching for something in Google I want you to pay attention to the right side of the screen. You should notice a few small ads that are separate from the search results. These are actually paid advertisements from Google’s AdWords program, and they’re a crucial aspect of small business online marketing.

The pay per click advertising (PPC) works is a simple 3 step process:
• Write a small ad for your business
• Pick keywords or locales to target
• Pay per click for traffic directly to your business’ website

Pretty easy, right?

This is a great way to start off your Internet marketing campaign because with Pay Per Click you get exactly the results you pay for. Want to give 100 new customers the chance to fall in love with your business? Pay for 100 clicks to your website… Done. I’m sure you can see the value in this kind of cost-per-lead advertising. Through proper lead generation and analytics you can have yourself quite a profitable campaign that runs virtually on autopilot.

And hey, want to really explode your customer base? Why not use PPC advertising to drive targeted traffic to your email newsletter so you can stay in contact with your new potential customers?

Why Internet Marketing for Small Businesses is a Good Investment

What holds back most small business online marketing campaigns that the business owners fail at marketing automation.

We’ve all learned this lesson: When you try to do everything yourself you inevitably fall behind in the areas you’re best at, and don’t get far enough in the areas you’re good at. The result is that your business slows down, and you don’t see as much revenue as you should / could. If time is money, then you can’t afford to spend an increasing amount of time on something that someone else could be doing faster.

That’s why when approaching Internet marketing for small business I recommend enlisting the assistance of a trained professional.

Time and time again we’ve seen a much greater ROI when the business owner focuses on running an outstanding business, while the Internet marketers do what they do best – Capture the interest of potential customers. Whether you decide to pursue small business search engine optimization to bolster the rankings of your website or social media marketing to get the word out through Facebook / Twitter, you can rest assured that you’ll see better results from someone who’s done it before.

Internet marketing for small business doesn’t have to be time consuming, and it’s certainly doesn’t have to be expensive. In fact, an Internet Marketing campaign can be relatively cheap when compared with other marketing strategies for small businesses! As a small business owner you’d be giving up a lot if you limited yourself to offline marketing only, so I urge you to consider the techniques and methods outlined in this article. I’m sure you can find an Internet Marketing company or service provider who would be more than willing to help you with these internet marketing services so you can start finding new potential customers on autopilot. What are you waiting for?

Best Resources for Small Businesses

Being a successful small business is not easy. The five core challenges most small business face are time management, pricing, cash flow, managing growth and marketing / client acquisition. In order to succeed, you must arm yourself against these challenges. The good news is that there are a number of fabulous resources to help you with these issues.

Actively seek out the right small business information.
Many small business owners are so over-extended that they neglect staying informed about business trends. This is a fatal error. In today’s modern marketplace, you simply cannot succeed if you run your business on intuition alone. You may stay afloat in the short run, but you will eventually lose out to better informed competitors.

There are a number of incredible online resources that are both free and invaluable. Sites like Inc.com and Entrepreneur.com provide tips on just about everything from starting your business to navigating advanced legal issues. They feature in depth information on running your business, leadership / management techniques, sales & marketing tips, small business technology and finances.

Helpful Tip: Set aside at least 1 hour each week to review these sites. If you find that you prefer to read in bed, consider subscribing to a few of these magazines. This information will make you and your business stronger.

Know your industry and target market in real time.
In our modern age, trends shift at break-neck speed. It is important to stay abreast of developments in both your industry and your target market’s microcosm. After all, more often than not, what concerned your target market 3 months ago is now ancient history.

Subscribe to industry related publications and consume the same media as your target market. If you sell jewelry for eco-friendly women in their thirties and forties, spend an hour each week reading news and publications that are relevant to that market. Likewise, be sure to check industry news every week. For example, using the same eco-friendly jewelry analogy, you might read up on green product developments, new fashion trends or even ecological political issues.

Helpful Tip: Set two separate Google Alerts – one on your industry and one for your target market – to send you period updates on relevant news. Google will send these news stories to you automatically, making it easy to skim over the headlines and read through the meaningful stories.

Find the right on-line partnerships.
The proliferation of online office supply stores makes economically and efficiently stocking your office a lot easier than it was 10 years ago. Buying office supplies online takes less time and makes price comparison easy. Because of online competition, online suppliers are eager to earn your business. The good ones will provide a wealth of free information on their site and happily take your calls to field questions and offer advice. For example, if you are looking for discounted printer ink cartridges but are a little confused about toner versus regular stores like compandsave not only provide free yet invaluable printer cartridge information resource center but they also eagerly accept calls and offer advice on how to save on office supplies.

Helpful Tip: When you find a supplier with great prices and customer service, hold onto them for the long-haul. A good supplier relationship can save you thousands, streamline your operations and free up your time so you can focus on growing your business.